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Our vision is to bring Dunedin to our viewers. Our point of difference is that we are local, local, local.

Channel 9 is the only channel on which you'll find local television news, local current affairs and specialty local shows produced on behalf of our local sponsors.

The role of local television has never been more important than today, Channel 9 Chairman Michael Stedman believes.

“In an age of immense choice and proliferation of change, the only place we have any hope of seeing our own stories on air is local television,” Michael, the chief executive of Natural History New Zealand says.

The national free-to-air television stations have to appeal to a national audience.

“They have to attract a certain level of advertising, a level of financial returns. They cannot afford to be parochial. Whereas local television is proudly parochial. “We can offer a real choice – the other channels tend to look the same.”

“Local content is our point of difference. We will continue to reflect our community and there is a staggering amount to celebrate in this city."

Website: www.dunedintv.co.nz

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