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Planning in times of Pandemic: doing the COVID juggle!

smart goal setting

Planning and smart goal setting in times of pandemic are very challenging. With all the changes to border closures, isolation, and quarantining it is hard to plan for anything. We all end up doing the “COVID juggle” rather than concrete planning.

Events, gatherings and even short trips over the Christmas period have been in flux. Numbers of people have needed to be smaller, people cancel because of the variety of COVID related reasons and then there is the fear of those coming and infecting others. I am very grateful not to be an event organiser any longer but even coaching and supporting artists  it their businesses is a minefield.

Usually, around mid-January, (Capricorn new moon) is the best time for goalsetting but this year, 2021, it has been so difficult.  Travel trips have been postponed and even meetings now are mainly online. The stay at home culture has definitely affected businesses, but we still have to plan.

Dreaming it up

The best way to do smart goal setting is to really immerse yourself in the process.  I recommend going for a walk, perhaps meditation, or some quiet time to really dream up where you want to be in one year’s time.

  • What do you want your business to look like?
  • How do you want your body to feel?
  • How you want your bank account to be feeling?
  • How do you want to be spending that precious energy you have?

I recommend sitting down with a piece of paper creating a vision board or a list of ideas or brainstorming anything that you want to happen this year. I think it’s really important work at that you create holistic goals that incorporate your mental health, your physical health and your financial health. Underpinning these should also be health of the environment in your decision making.  You may also need to incorporate your family and what you want to achieve  with your family throughout the year. Dream big. Think of the person who you really want to be by the end of 2021. Trust that it may come to you. If you stick to if you stick to your goals and work hard you can be surprised amazing things can happen.

Set a goal so big that you would be amazed if it actually came true.

You may also want to make a list of those things you want to let go of in 2021, the things you’re grateful for having right now, and the things you want to bring into your life. The clearer you make these items the easier it will be to manifest them to make it happen.

Once you have that beautiful vision board, brainstorm or massive list pull it apart. Divide the items into areas of your life.  These may be business, health, fun, family, garden, travel,. Remember this exercise is really only for you, so you don’t need to worry about the language or what it looks like or what others may think. It’s a special exercise and message to yourself.truly believe in the power of manifestation, within the business world we also have to be realistic and set achievable goals. Goals. We I call them they are known as smart goals

Although I truly believe in the power of manifestation, within the business world we also have to be realistic and set achievable goals. I call these business goals as smart goals.


Let’s break that down.

S- Specific (simple, sensible, significant).

Be clear and specific about the goal you are writing down. Create as much detail around that goal as possible to make it easier for you to understand and achieve.

M – Measurable – meaningful, motivating

This is where some of your accountability comes in. How are you going to measure whether you have achieved your goal? If your smart goal is to gain 10 followers on Instagram then that’s easily measurable. Perhaps your goal is to reach new audiences that will be interested in your work. This may be less easy to measure, especially if you’re working with Put Some Colour in Your Life. We send your TV show to TV networks in over 50 countries. We don’t really know who or how many people see that show. That makes it hard to measure. Perhaps your measuring sticks look like numbers of sales, followers,  members, emails, or commissions. Or, that you wish to create a new website. These are easily measurable goals that you can look back on at the end of 2021. Ones that you can reward yourself for, observe, and witness.

A – Achievable (agreed, attainable)

When you’re talking about business goals make these goals achievable. Setting a goal to make $1 million in one year may not be attainable, generally speaking. Setting a smart goal such as having four art exhibitions a year, or creating a piece of artwork a day, or approaching seven new markets, are attainable goals. You may have to work hard with this one. Sometimes it’s hard to really cut down that dream that is big into attainable annual goals.

R- Relevant (reasonable, realistic, results-based).

Make sure your goal is pertinent to your business. Smart goals are all about growing your business. In order to grow your business, you need to make these goals relevant.

T- Time-bound (time-based, time-sensitive).

Make your business goals time-bound. This may be where you have fun organizing your smart goals. Breaking them down into monthly tasks, weekly tasks, or even daily tasks. eg By the end of January, I will have five new followers on Instagram and seven new sketches ready for exhibition.

Download this free checklist

While there are no guarantees to success in a small business. Studies have shown that planning greatly increases the likelihood of a business succeeding. Planning provides direction for your business ideas, rather like a road map that leads you to the desired destination. A business idea without direction or thought as to how the idea can be marketed and made profitable, is unlikely to result in a thriving venture. More time spent planning will reduce the time taken to achieve goals. And should reduce the overall time involved in completing a task.

If you would like  some assistance with your goal planning, Colour in Your Life  Business coaching can assist with this. Read more here or contact me directly

Read more about art business coaching here. Let us help you set Smart goals.

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