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Why We Need to Charge for Content

2016 has, so far, been a great year for Colour In Your Life. We turned 5 years old, surpassed 5.7 million views on YouTube and have set off on our second USA trip filming more and more artists across the world. We’ve launched our Vimeo on Demand Pages and retained our super talented and hard working team.
That said, we want to continue creating great TV episodes and promoting artists on as many platforms as possible. We have a great hunger to deliver happiness in the most authentic & innovative way.
In order for us to do that, we’re going to be making a few bold, but important and well justified changes.
Overview:

• Membership of $12 per month on our website will allow access to all our titles.
• Our episodes are now available to buy or rent as individual titles or as complete series.

While these titles are currently still available on YouTube for free we are hoping that our community can understand the need for funding in order for Colour In Your Life to continue. We have managed to bring the show to our fans for free for over 5yrs now and unfortunately we need funding to be able to keep bringing this amazing show to our fans.

Our hope is that our community support us, by each paying a small fee to be a member on our site so that we can continue to bring the arts to everyone. Unfortunately nothing in life is free, as much as we would love to be able to give away every episode forever we just don’t have the money to do so.
Our hearts are in the right place and our ultimate vision and mission still remains: we want to promote artists across as many global platforms as possible.
By improving on our business model, we believe that we can do this even better going forward. And more importantly, we can do it sustainable, without the threat of eventually going out of business.
Feel free to use the comments below to talk to us about this, or just to share your opinions / concerns. Please be constructive though.

10 Comments

  1. Jackielee on July 16, 2016 at 2:35 am

    Wow, $12 per month is a bit rich … Sorry can’t do that, too bad because I did love the one episode I saw last year.

    • JennyO on July 19, 2016 at 3:03 pm
      • Maria bennett on September 26, 2016 at 9:50 am

        I agree with Jackie,
        I am not working as I am retired and self funding retiree I could not afford the $12 a month either.
        I love painting and at this stage of my life art lessons are also expensive .
        Your show has been such an inspirational to me and I am sure to many many people all over Australia and possibly outside of Australia.
        Going on you tube when you are not on air has a huge benefit for me as I learn a lot of technics and have learnt what products to use especially when you promote on air.
        I understand that it is expensive to produce a fantastic talented show Put some Colour in your Life, sadly this will take away experience to grow with our talented artists such as yourself Graeme.
        All free good things sadly come to an end I will still keep searching your shows if you are on Free to air Tv and follow you on Face book.
        Thank you for the years of enjoyment watching you interviewing our talented artists,I did prefer the shows from within Australia better than the global as they use different products to what we can get here in Aus.
        I hope the art supply companies sponsor you for promoting their products which I am sure they do so we can continue to watch your show.
        Thanks Maria

  2. Rory on October 6, 2016 at 9:56 pm

    I have mixed feelings. I hope the charges dont put people off and it kills the thing before it gets going properly. It is more than we should be paying infact my website hosting is half that. I have paid and I will support the team because I believe they are helping to inspire people. I think it would be better to charge less and get twice the numbers. It is after all the people and there participation which will create a community.
    Keep up the great work guys.

  3. Selkie on October 12, 2016 at 1:51 am

    Agree with Rory……Definitely find your series not only great ,but inspiring! I do understand that a modest fee such as you are requesting is an “anchor ” for preserving the series. That said, the monthly fee amount may be the finale . Possibly starting more modestly to see how many are committed enough to support a smaller sum which might save the day until enough paid up followers are almost supporting the program. One problem is the fact that once you start the “pay for view” no access without joining could lose new ,prospective supporters. Very difficult decision.

    • JennyO on October 12, 2016 at 8:32 am

      We have also said it will still be available on YouTube for free so it is a choice for people if they want to support us they can if not they can still get it for free on YouTube. TV show’s are expensive to produce and we get no funding elsewhere.

  4. [email protected] on October 26, 2016 at 7:13 am

    I agree that you need the money for your TV shows, but surely? poeple that have joined your web community previously should be either allowed to continue as members or given a better deal. If they cannot afford the fees lt must be dreadful to be kicked out, “so to speak”.

    • JennyO on October 27, 2016 at 8:33 am

      Hi Margo,

      No one is being “kicked out” they can still access all of the episodes on YouTube and still have access to our website.

      Regards
      Jenny

  5. Eleni on November 5, 2016 at 10:38 pm

    I have spent this last 12 or so months possibly longer spending many times watching the episodes and always walking away feeling an immense joy that art seems to provide for me. I have often thought that I ought to be paying for the privilege of doing this. I feel that you should be charging for this anyway. Either we buy the DVD’s or we pay to see the episodes. After all, if it costs you to travel and to put together these episodes you should not be expected to showcase these with no return on your expenses and time. I am in business and I understand. I don’t know what it costs you to create each episode, and am sure you would have put much thought in the final figures. $12 a month becomes $144 a year and I suppose that may seem steep. If you charged per episode a reasonable fee which would be less than purchasing the DVD then you may get more takers? Just a thought. I certainly do not prescribe to the expectation that you ought to provide everything for free.

  6. JennyO on January 11, 2017 at 12:41 pm

    Hi Alison,

    The shows are still available for free via our YouTube channel. However we are hoping that those that can afford it will support us and help us to be able to continue creating this show. We are in the process of setting up a Patreon page which is another way that people can pledge their support with a range of different pricing options. Once we have that avail we will definitely be sharing with our fans. Thanks for your feedback and your support in being a fan.

    Cheers
    Jenny

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