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Home Forums Building an Art Business What is Your USP? Unique Selling proposition?

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    Natascha Wernick
    Keymaster

    Your Unique Selling Proposition (USP) is your competitive edge

    Once you start thinking about your art as a business, so many other things come into play. Just like any other business,  art businesses need to think about what makes them different from every other business.  What makes you stand out? In the marketing world, the term USP describes the part of your business that makes you different from every other.

    What makes your art different to the next artist?

    It could be your style, theme, subject matter, story or size of work. It could be your inspiration, your medium or attention to detail. This is what we like to call your unique selling proposition  (USP) or competitive edge.  This is what you can focus on to attract more customers and use it to leverage sales. Your USP is embedded in your story. It provides differentiation.

    Read more here

    Share your USP here. We’d love to hear about you more.

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