I definitely look at all aspects of my Art as my business. And I’m a stickler for Professional Practice in all areas. Although my work varies from Landscapes, Portraits, Paintings, Etchings and Abstract pieces I think there is a commonality to it simply because it’s created by my hand. Right from the beginning of planning a piece, through developing a body of work, to exhibiting that work. When I do a work I like I try to think it through to a final show or product, how it or the body of work will look installed in a gallery or just on someone’s wall. All my work comes with a Bio and a Certificate of Authenticity which I think is an added “Perceived Value” to the product. Then I try to target my audience through Social Media outlets and Gallery advertising, always trying to get free editorial in the local papers wherever the show is located.