Skip to content

Your Unique Selling Point with Dave Geada –Coronavirus For Artists – Art Marketing Tips

Your Unique Selling Point or Proposition (USP) is your competitive edge

Once you start thinking about your art as a business, so many other things come into play. Just like any other business,  art businesses need to think about what makes them different from every other business. What are you selling?  What makes you stand out? What is your competitive edge? In the marketing world, the term USP describes the part of your business that makes you different from every other. Read more here: What is your USP? 

In this conversation, Dave Geada, Chief Marketing Officer at BoldBrush and FASO, chats with Graeme Stevenson OAM – host and founder of Colour in Your Life TV Show. They discuss how to find your unique selling point, the importance of telling your unique story in relation to this, and how these ideas can relate and apply to your own art career, and most importantly get you selling more work.

What does Dave say?

It’s really all about figuring out what your story is – and that’s the beauty of it, because everybody’s stories are unique.”

– Dave Geada

The coronavirus pandemic is an especially challenging time for artists.

We hope to be able to help you through these times with useful tips on all aspects of your practice. Graeme Stevenson will be talking to industry professionals and professional artists, and sharing this information with you as part of the Survive and Thrive YouTube Series – Covid19 For Artists. We hope you gain some tips to help sell your work during and after the coronavirus pandemic.

Who is Dave Geada?

Dave Geada is a marketing executive with over 20 years of experience helping technology companies grow their sales. For the last 7+ years, Dave has been the CMO of BoldBrush. In that time, he has spoken with thousands of visual artists and helped many of them grow their art sales by applying best practices gleaned from all those conversations. Most recently Dave has collaborated with Clint Watson, CEO of BoldBrush, and our thousands of members to create a step-by-step guide to art marketing called the BoldBrush Art Marketing Playbook, or AMP for short. AMP accelerates visual artists’ adoption of these best practices to help artists sell more art in less time. 

To learn more about Dave Geada, BoldBrush and AMP, click here

Do you need a new artist website?

 We have a SPECIAL OFFER for Colour In Your Life followers.
* Exclusive Access to Our AMP Program.
FASO, the Art Marketing Platform That Makes AMP Even Easier.
* $50 Worth of BoldBrush Ad Credits.
* We’ll Even Build Your FASO Artist Website for You!
All for Only $99 Your First Year!

 READ MORE

Leave a Comment

You must be logged in to post a comment.

Join The Art Revolution

Sign up to our email list to get notified about TV episodes, news and special offers. (don't worry, we never spam)

You have Successfully Subscribed!

Colour In Your Life

Featured Artist Pack

Market yourself to an international audience and take your career as an artist to the next level. Sign up to download the Colour In Your Life Featured Artist Pack.

Thanks for subscribing. Your download will be sent to your email.

Are you ready to take your practice to the next level?

Be on the Colour In Your Life show and market yourself to an international audience and take your career as an artist to the next level. 

Get in touch with us to get more information.

Thanks for registering your interest to be a featured artist in Colour In Your Life. We'll get in touch with you as soon as possible.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!