Your Unique Selling Point or Proposition (USP) is your competitive edge
Once you start thinking about your art as a business, so many other things come into play. Just like any other business, art businesses need to think about what makes them different from every other business. What are you selling? What makes you stand out? What is your competitive edge? In the marketing world, the term USP describes the part of your business that makes you different from every other. Read more here: What is your USP?
In this conversation, Dave Geada, Chief Marketing Officer at BoldBrush and FASO, chats with Graeme Stevenson OAM – host and founder of Colour in Your Life TV Show. They discuss how to find your unique selling point, the importance of telling your unique story in relation to this, and how these ideas can relate and apply to your own art career, and most importantly get you selling more work.
What does Dave say?
“It’s really all about figuring out what your story is – and that’s the beauty of it, because everybody’s stories are unique.”– Dave Geada
The coronavirus pandemic is an especially challenging time for artists.
We hope to be able to help you through these times with useful tips on all aspects of your practice. Graeme Stevenson will be talking to industry professionals and professional artists, and sharing this information with you as part of the Survive and Thrive YouTube Series – Covid19 For Artists. We hope you gain some tips to help sell your work during and after the coronavirus pandemic.
Who is Dave Geada?
Dave Geada is a marketing executive with over 20 years of experience helping technology companies grow their sales. For the last 7+ years, Dave has been the CMO of BoldBrush. In that time, he has spoken with thousands of visual artists and helped many of them grow their art sales by applying best practices gleaned from all those conversations. Most recently Dave has collaborated with Clint Watson, CEO of BoldBrush, and our thousands of members to create a step-by-step guide to art marketing called the BoldBrush Art Marketing Playbook, or AMP for short. AMP accelerates visual artists’ adoption of these best practices to help artists sell more art in less time.
To learn more about Dave Geada, BoldBrush and AMP, click here:
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