Art Marketing Tips
How Celia Moriarty prepared for her Virtual Colour In Your Life Episode
Celia Moriarty was our inaugural VIRTUAL CIYL featured Artist. Read her story here: When I saw Graeme’s post announcing virtual Colour In Your Life I contacted him immediately to say I was in. I create little videos of my own work and new an iPhone creates a good result and I had been using Zoom.…
Read More50 American Art grants to help fund your CIYL show
Many of our featured artists have applied and received grants to cover the expenses of their Colour in Your Life show. You may like to see if any of the grants below would help you. Please let us know if you are going to apply for a grant to cover the costs, as we can…
Read MoreVideos That Sell Your Artwork: Art Marketing Tip
This post is by Dave Geada, a strategic adviser to FASO and a marketing expert with over 20 years of experience in brand management, product marketing and product management. Through his consulting company, DBS Marketing, Dave helps technology companies develop valuable insights into their customers and what matters most to them. Then he helps turn these insights into marketing and product strategies…
Read MoreThree of the best website tips for art businesses: Art Marketing Tip
If you wish to sell your art these day you need to have an online profile and at the centre of this is your website. Customers can be funnelled to you via all sorts of online links from your social media, blogs and links on other websites. They all need to funnel back to your…
Read MoreWebsite Tips with Dave Geada – Coronavirus For Artists
Website tips Making a website is a vital part of your success as an artist. It is your shop front, your gallery, your opportunity to show the world your art. You Need to make it easy to find, easy to use and easy to buy. Read more website tips here: Three of the best website…
Read MoreWriting Text for Artwork with Dave Geada –Coronavirus For Artists – Art Marketing Tips
Writing Text for Artwork or artwork descriptions are an essential factor as to why people buy your artwork. They can be most often seen on your exhibition art labels, in your image descriptions on your website or social media. Although they are not essential for your website, they are great for increasing your SEO and keywords. In…
Read MoreDescribe your artwork? – Art Marketing Tips
Artwork descriptions are an essential factor as to why people buy your artwork. They can be most often seen on your exhibition art labels, in your image descriptions on your website or social media. Although they are not essential for your website, they are great for increasing your SEO and keywords. In addition, inspirational artwork…
Read MoreCustomer Service Strategies for Artists with Dave Geada-Coronavirus for Artists –
Customer Service Strategy or Plan A Customer Service Plan or Strategy is an essential, but often missed, part of your business plan. It is where you identify how you are actually going to sell to your customer. Once you have established who your customers are and what you are selling, you then look at where…
Read MoreCustomer Service Plan with a bonus checklist! : Art Marketing Tip
Even as an artist you need to have a system in place when you are ready to sell your work. As part of your business plan, a sales Customer Sales Plan or Strategy is where you identify how you are going to actually sell to your customer. Once you have established who your customers are…
Read MoreYour Unique Selling Point with Dave Geada –Coronavirus For Artists – Art Marketing Tips
Your Unique Selling Point or Proposition (USP) is your competitive edge Once you start thinking about your art as a business, so many other things come into play. Just like any other business, art businesses need to think about what makes them different from every other business. What are you selling? What makes you stand…
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