Art Marketing Tip : Are You Overwhelming Your Customers with Too Many Choices?
by Carolyn Edlund from Artsy Shark I recently had conversations with a couple of photographers who sell their work online. The very nature of what they do tends to produce many images, and this led to conversations about the selection and choices that we offer customers. The first photographer was having problems deciding which photos…
Read MoreArt Marketing Tip : The Pros and Cons of Vanity Galleries
What is a vanity gallery, and how is it different to a normal gallery? A conversation with Graeme Stevenson Vanity galleries are an offshoot of cooperative galleries (also called artist-run initiatives), galleries which are operated by artists who pool their resources to pay for exhibits and publicity. Unlike cooperative galleries, which carefully jury their members, vanity galleries will exhibit anyone who pays. Vanity…
Read MoreWatch the YouTube Conversation with Graeme about heading to Victoria to film!
Graeme and Sophia are very excited about the next filming trip which begins this weekend! Graeme and Sophia are heading south to film five fabulous artists. They begin with Natalie Ellis who is being sponsored by one of our partners Auspicious Arts Incubator. The next on the list is pastel artist David Alldridge in Yinnar.…
Read MoreArt Marketing Tip: Advice for Artists turning up at Art workshops
Like they say in the boy scouts “be prepared”. From Graeme’s desk. I have taught classes and workshops over the years here in Australia and in the United States and the one thing that I have seen from students who have come to classes is that on many occasions they simply come unprepared for the…
Read MoreCongratulations Colour in Your Life! Another milestone
Today is the day we reach 80,000 YouTube Subscribers! Huge smiles can be seen and felt all around our individual offices as we celebrate reaching another milestone. Subscribers are critical to our success on YouTube because they spend more time watching our channel than viewers who are not subscribed, and show commitment to our Colour in Your Life …
Read MoreArt Marketing tip: 5 Questions All Successful Artists Know the Answers To
By guest author Auspicious Arts Incubator As artists, we create something that is unique and special and it’s our obligation to share it with the world. Our art needs us to be able to sell it. It needs you to help it get out there. So here are 5 questions that all artists should be asking themselves when marketing their art.…
Read MoreArt marketing tip : Licensing dos and don’ts
Here are some licensing guidelines that will save you some heartaches Make sure your license includes these at minimum: The name of the specific works of art you’re licensing What specific types of products the art will be reproduced on The producer’s or publishers written agreement to put your copyright notice on every product sold…
Read MoreArt Marketing tip: Art Licensing and how it can raise your profile and income
From Graeme’s desk. I have in one way or another over the last 30 years been involved in Licensing with varying companies across the world. I first started licensing my work with a company based out of New York called Alaska Momma and ended up working with about 4 licensing agents over that time. If…
Read MoreArt Marketing Tip: Avoiding art scam
This blog has been taken from Kathleen MacMahon . Scams have been around for a long time and the rise of email and the Internet has only provided scammers a wider and cheaper audience to reach. It doesn’t cost anything to send an email whereas before they at least had to spend the cost of…
Read MoreCall for artists in Utah, Colorado and Wyoming!
Call for featured Utah, Colorado and Wyoming artists! Submissions close May 30. We need five artists to feature and film for our television show Put Some Colour In Your Life. Submissions are now being accepted from visual artists in mediums including painting, drawing, mixed media, glass, collage, sculpture and others. Apply to be a featured artist Featured Artist Paul Stowe received…
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