Magazine Advertising or a CIYL TV Show?

A website with products on sale and a good social media presence is the fundamentals of your marketing but, you still need some form of funnel to lead clients to your website to make sales.

Magazine?
Artists are often bombarded with offers from magazines to purchase an advertisement to go alongside an editorial where they are featured. They will be offered $1000-$10,000 for a static advertisement that will sit in a magazine on coffee tables for a month and then be shelved.

Perhaps your ad will be seen by 10,000 people and perhaps half will get out of their armchairs and go to the computer to search for you. Perhaps, if you are lucky,  they will look at more of your work and maybe contact you to ask more questions.

Or Video?
On the other hand, a 24-minute CIYL video of your work will cost between $5,000-$6,000. It will be automatically emailed to 10’s of thousands of Colour in Your Life members and over 110K CIYL YouTube subscribers- all of whom are art lovers- your target market.  That video will then be shared by us to around seven other online platforms including Facebook and Instagram.

But wait there’s more

Then, we will make it available for our media TV partners in over 50 countries to show on TV stations around the globe! Millions of people around the world will have access to your show for ALL TIME!

AND

distributed as a syndicated television show to online streaming apps like Roku, Amazon Fire, Apple TV and more! See the full list here

Your show will not “be shelved” and forgotten.  It will ALWAYS be available to be viewed.  Viewers will not have to move nor “leave their armchairs” to find you. They can link directly to your website from the show.

It really is a no-brainer.