Art Marketing tip: Top 9 advantages of being on Colour In Your Life

These are a few factors that should enable artists to see why being a part of the series is extremely beneficial to an artist’s career.

1. Many Artists have hundreds of thousands of views from across the world. You too could have numbers like that. 

Don’t take our word for it, subscribe to our YouTube page and see for yourself. https://www.youtube.com/c/ColourinyourlifeAu

2. Receive global exposure
In the last ten years, the world has been in a global slump, with at least 50% of galleries closing down. Established artists who have had a career of twenty years or more are still able to get into some galleries, but not all. Where does that leave the rest of the artists that want to expose their work to the public? What more can have established artists do for their careers that will enable them to?

 

3. Be aired on TV stations in over fifty countries.
   The series is now aired in multiple countries with many more interested in what the CIYL series is doing for audiences, educators, and artists.

 

4. Rapidly growing audience on social media
   We have a growing audience through our YouTube channel and our Facebook page. The potential growth and exposure via these social media forums is huge and many of our artists have received commissions after the show has gone to air loaded.

 

5. Massive return on investment
   The fee that is charged to be on the show, in comparison to taking out a good sized ad in any of the Art magazines is not even comparable. A magazine ad will possibly go to 20 or 30 thousand readers, who are most likely artists themselves, and can cost anywhere from four to twenty thousand dollars, depending on which magazine you are advertising in.  On most occasions, it will not create any responses at all. The fee that is charged to be on the show, in comparison to taking out a good sized ad in any of the Australian Art magazines is not even comparable. Instead of being seen only for a month to those that may pick up the magazine, you will be seen globally across all of our platforms till the end of time.

6. New modern form of exposure
   In the past, the best way to expose your work was to have exhibitions. If your work was good enough, you entered art competitions, won prizes, so that the public could get to know what you were doing. All well and good, and those practices still work, but with the technology that has been developed in the last two decades, through the internet and new media formats, the ability for many businesses to increase their world exposure is far greater than any other time in the history of human kind.  Colour In Your Life, the website and the TV series, is enabling artists to obtain a far greater public awareness than ever before.

7. A new promotional tool
The show can be used as a tool for artists to present themselves to art galleries and clients by including the URL in their promotional material. The episodes are currently available on YouTube, Vimeo and the Colour In Your Life website. A number of the artists have seen a huge increase in their workshop and class sizes, and have been invited by many art societies to teach as well.

 

8. Be part of a new movement
A number of the major Australian and International Art prizes are now looking to be a part of the Colour In Your Life format. They well understand that the printed media is not as strong as it used to be and the TV show has the ability to promote their art prize for many years to come.

 

9. Leave a legacy
The artists should look at this as being part of the educational legacy they leave behind. Margaret Olley has passed on and not one of her interviews was about her techniques or the way she did what she did. Could you imagine having a video of Picasso talking about how he did what he did? For years to come at no further cost to the Artists many thousands of people will be able to see who they are and what they do.

We are talking to artists today about filming them.

Read more here: https://www.colourinyourlife.com.au/tv-show/be-on-the-show/

or send us an email directly and we’ll give you a call.